Friday, January 7, 2011

Share your knowledge and the secrets of your hometown!

When most buyers and sellers are searching online - especially early in their search - the last thing they are interested in is a house salesperson!

What they are looking for is education, information, listings, and generally learning the process of home buying or selling as they casually sift through and absorb the seemingly endless amounts of information available online.

If you want to learn about cities such as Boston or Chicago or any other major city, it's very easy to find plenty of that online. But if you're interested in a small, residential community or a small neighborhood in a major city, it can be very difficult to find out ANYTHING about these small communities. (generally it's a short paragraph that came from the Chamber of Commerce site that every Realtor lifted for their site!)

One of the single best ways to make your website "sticky", to showcase a small neighborhood and it's quirky shops, neighborhoods and residents is to do a community video tour! Not only that, at the same time you are selling yourself... your knowledge of the community. Inotherwords, you're giving people what they want (information on the community) and at the same time, giving them an opportunity to meet and see you (what they don't want!).

The shelf life of a community video is essentially - forever! Over time, building a library of community videos can provide a rich addition to your website, separate you from virtually all of your competitors and at the same time showcase you as the community "expert".

It's a "win-win"!

Real estate video tours by

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