Thursday, January 27, 2011

The Villages at Windham Meadows | Windham, New Hampshire - Affordability as well as the magnificent easy life style everyone dreams of. Our standard features are 2nd to none in this well appointed 1 story home including granite, hdwd & tile flring, f/p'd f/rm, birch cabinetry, 9fr ceilings thru-out as well as custom landscaped gardens. Walk-out bsmt makes this home one w/endless possibilities. This model home comes w/custom upgrades galore! Built amore in master, fireplace in master, as well as brick patio in walk out lower level. Live in the lap of luxury here for a reasonable price ! Love it !

Real estate video tours by

7 Stephen Lane Dr. | Bedford, Massachusetts Condo - Tucked away in a most private setting abutting conservation land, you'll find Stephen Lane House; 8 architect designed townhomes rich in quality and amenities. This unit features a stunning kitchen w/ granite counters, Bosch appliances, and custom cabinetry. Open to the kitchen is a 24x16 family room w/ built-ins, gas fireplace and double french doors to private deck. Relax at the end of the day in the master suite- spa bathroom w/ soaking tub, glass shower. Be the first one to call this home!

Real estate photography and video tours by

Lake Winnipesaukee, New Hampshire Custom Homes - Skiffington Homes -

At Skiffington Homes, we build more than homes. We build lifestyles. For more than 19 years, we've been building in picturesque settings on and around Lake Winnipesaukee, a place that offers both luxury and convenience. We are committed, environmentally responsible, and experienced. We know we can meet your every expectation.

When you choose Skiffington Homes, you're choosing our unwavering commitment to quality and customer service. Our greatest reward comes from the recognition we receive from our home owners. As one of the Lakes Region's leading home builders, we take pride in creating homes that are as beautiful to look at as they are comfortable to live in. Each home offers a combination of quality materials and superior design. Our ultimate goal is for you to move into a home that is built to the highest standards.

Skiffington Homes has built more than 400 homes on and around Lake Winnipesaukee. Along with providing superior customer service, we are committed to the quality, originality, and functionality of the homes we build. Before you buy, compare our quality, reliability, and references.

Lake Winnipesaukee, New Hampshire Luxury Home Builder - Skiffington Homes -

At Skiffington Homes, we build more than homes. We build lifestyles. For more than 19 years, we've been building in picturesque settings on and around Lake Winnipesaukee, a place that offers both luxury and convenience. We are committed, environmentally responsible, and experienced. We know we can meet your every expectation.

When you choose Skiffington Homes, you're choosing our unwavering commitment to quality and customer service. Our greatest reward comes from the recognition we receive from our home owners. As one of the Lakes Region's leading home builders, we take pride in creating homes that are as beautiful to look at as they are comfortable to live in. Each home offers a combination of quality materials and superior design. Our ultimate goal is for you to move into a home that is built to the highest standards.

Skiffington Homes has built more than 400 homes on and around Lake Winnipesaukee. Along with providing superior customer service, we are committed to the quality, originality, and functionality of the homes we build. Before you buy, compare our quality, reliability, and references.

Skiffington Homes - Lake Winnipesaukee, New Hampshire Home Builder

At Skiffington Homes, we build more than homes. We build lifestyles. For more than 19 years, we've been building in picturesque settings on and around Lake Winnipesaukee, a place that offers both luxury and convenience. We are committed, environmentally responsible, and experienced. We know we can meet your every expectation.

When you choose Skiffington Homes, you're choosing our unwavering commitment to quality and customer service. Our greatest reward comes from the recognition we receive from our home owners. As one of the Lakes Region's leading home builders, we take pride in creating homes that are as beautiful to look at as they are comfortable to live in. Each home offers a combination of quality materials and superior design. Our ultimate goal is for you to move into a home that is built to the highest standards.

Skiffington Homes has built more than 400 homes on and around Lake Winnipesaukee. Along with providing superior customer service, we are committed to the quality, originality, and functionality of the homes we build. Before you buy, compare our quality, reliability, and references.

Wednesday, January 26, 2011

More snow. Record cold. Buyers are staying home.

Trudging through snow looking at properties.

Nobody wants to trudge around in waist deep snow and frigid record cold temperatures driving from house to house or attending open houses.

But they ARE searching for properties!  They're sitting in their cozy living room in front of the roaring fireplace, fuzzy slippers on, a glass of wine on the table, and the laptop!  Therefore, it's even more important that the "web appeal" of your listings is top notch!  "Web appeal" is "curb appeal" of ten years ago! Your online presentation is key to generating traffic to your listings!

If your photography is poor, or average, or even just good - you may not even get more than a passing glance - if that!  Your MLS real estate photos need to be GREAT!  They need to stand out from the pack to grab their attention!

Real estate video tours are the perfect "first showing".  Once they quickly peruse your photos and read your description, they can see the home NOW.  Without warming up their car, without navigating snow filled streets, without farming out the kids, without removing their shoes every time they walk into a home!

As a Realtor, if you get a call asking to see a home that has a video tour, this is effectively a second showing.  Think about it....

Watch Real Estate Videos on Apple TV, Roku, and many other devices!
And don't forget, today it's not all about your laptop!  Our video tours and photo gallery slideshows are now viewable on EVERY device, directly from the MLS! 
Laptops, desktops, iPhones, iPads, iPods and even your 60" flat screen TV!  Our full 1080p video tours on YouTube look luscious on your big 'ole TV!

Since we upload every video tour to at least twelve (12) video sites, your tours are everywhere!  Wherever and whenever your buyers is looking, your tours can be found and viewed in full 1080p High Definition.  NOT true with most video tours.  And most 360 degree spin around tours and slideshow programs are incompatible with hot devices such as the iPhone, iPad and iPod!

Video tours for real estate WORK.  Ask any Realtor who uses them!  There's a reason why most agents who utilize professional photos and video do it for most, if not all of their listings!

They work all year 'round, but they work even better in inclement weather!

Tuesday, January 25, 2011

7 Aqua Way | Salem, New Hampshire real estate & homes - Located less than an hour from the culture and excitement of Boston, Salem, New Hampshire is located just over the Massachusetts border.  Sitting conveniently along Interstate 93, you're close to the White Mountains, the Lakes Region, and the Atlantic Seacoast, as well as all of the wonderful things that living in New England has to offer.

Even though you are in New England, this is not your typical New England home. This is a suburban treasure on a sought after cul-de-sac. With room to roam, this contemporary design makes this a unique, one of a kind home.

Once you enter through the double door entry way you have entered into an open concept custom built home like no other home on the street.
The curve staircase, high ceilings and marble chandelier are magnificent features. The flow of this custom built home is exquisite.

Just off to the left  behind sliding glass doors is an office/ computer room…  a cozy place to get some work done or enjoy a good book.

Guess what?  No lugging groceries anymore!!!. Step right in from the 3 car garage to the state of the art kitchen. Boasting all of the amenities one would expect in a home of this calibre, such as a SubZero refrigerator, Bosch dishwasher and double oven, and a D├ęcor cook top. Your feet will never be cold with the radiant heat of the porcelain tile floor. There is enough granite counter space for the cook and the granite extended bar is great for enjoying friends and family when cooking that special dinner - this open concept kitchen is fantastic for all occasions.  It's easy to take your delectable masterpiece right into the adjacent formal dining room,  big enough for the largest of gatherings.  

The den has a built in television with custom cabinets to hold all your components. You immediately can picture yourself relaxing and creating good times spent gathered around this wonderfully designed room.  It even features an electric dog door, giving Fido the freedom to come and go at will.

The sunroom is a cozy room and is enjoyed by all. Open the blinds to the private backyard and you'll feel like you are outdoors. Or step out onto the deck for those great summertime BBQs outdoors.

If you enjoy entertaining, the spacious and airy living room with floor to ceiling windows fits the bill.  And of course, the open flow to the entire first level makes it easy to entertain large groups of people.

The hospitality of this home continues to the second level.   As you make your way up the exquisite curved stair cases, you enter the master suite. This elegant 475 sq ft master suite with cathedral ceilings and surround sound is the bedroom of your dreams.

This is your ultimate spa retreat in your own home. This custom built glass blocked oversized shower contains a built in steam room.  Keep your toes warm on the radiant heated floors and into the huge Jacuzzi tub with multiple jets and 2 waterfalls is sure to put you in a state of relaxation.

The high end custom walk in dressing area offers plenty of drawers and hanging space for even the largest of wardrobes.

Just off the master is a laundry center with wall cabinets and substantial counter space.

Three additional bedrooms can be found on this level.  

This Hawaiian full size bathroom with heated floors, multiple mirrors is accessible to all the bedrooms

Walking into this room is like walking into your own personal meadow. With the cathedral blue skies ceiling
above you and butterflies surrounding you, this room offers the tranquility that one truly desires.

Imagine sleeping in the jungle every night. When entering the jungle themed bedroom you’re immediately
welcome by all the illustrations of the animal kingdom. This brightly animated room is every child’s dream.

This oversized bedroom with built in window seat with storage below and cathedral ceilings is the perfect
place to sit and enjoy the view from the many windows this room has to offer.

The lower level features a massive game room - a great place to play air hockey, pool or just watch television and relax. Make
it your home office or maybe a great place for an extended guest. You never have to worry about storage
again, with the multiple closets with built in shelves you will have a place for everything.

The three stall garage offers six built in closets, and easy access directly to the kitchen.

Real estate video tours and photography by

Sunday, January 23, 2011

"Point and Shoot" cameras don't work for real estate! Ever.

The vast majority of realtors shoot their own listing photographs with digital "point and shoot" cameras.

Although most newer cameras can create some absolutely amazing photographs, with only a few exceptions (the Canon G12 at 28mm, Canon S95 28mm and Lumix DMC-LX5 at 24mm) point and shoot cameras do not offer enough of a wide angle lens to photograph a residential interior. As a result, most photographs on the MLS focus on objects or furniture, such as a sofa, a fireplace, a table, and in many cases, the corner of a room.

Buyers are buying a home - not furniture! Yet, as you can see over and over again on the MLS, this is primarily what the buyer is offered in terms of photographs of the home. That is because "point and shoot" cameras cannot capture the entire space due to the limitations of the lens.

A wide angle lens needs be somewhere between 16mm and 24mm, preferably with a zoom so you can keep it around 24mm most of the time and go wider for small bathrooms or small bedrooms. This is a must in order to show interiors well.

We use a Canon 16-35mm on a full frame Canon 5D Mark II. If you're using a crop factor camera such as the Rebel series, 7D, the Nikon D90, D7000, D3000, D5000, etc. If you're using these popular crop sensor cameras, your wide angle needs to be closer to 10-22mm.

In these two examples, both were shot on a tripod from exactly the same location. One with a 17mm lens and one with a 28mm lens on a Lumix LX-5, the only point and shoot camera that offers a wide angle lens that is even close to "wide enough". The results are pretty dramatic, and the reality is 95% of Realtors use cameras that aren't even close to the wide angle of the Lumix!  A chair and the fireplace would probably be the only thing captured on a typical point and shoot camera!

Not to make it even more confusing, but Point and Shoot cameras are all crop sensor cameras!  That 24mm crop sensor image would be closer to a 39mm image on a full frame camera, as shown below. That full frame image below would be more comparable to a 10mm image on a point  and shoot camera.
Even the standard kit lenses that come packaged with units such as the Canon Rebel T2i and similar cameras are only 18mm, which would be the equivalent of 29mm on a full frame camera - still not wide enough for real estate.  On these DLSR cameras, if you don't purchase a 10-12mm wide angle lens (around $700+), it is still not wide enough for real estate interiors!

A recent study was done on the impact of visual marketing on the perceived value of a property.

Respondents that saw a property marketed with professional photography viewed the home as being worth 12.9% more than similar homes without professional photography! When asked how likely they were to visit the homes the were viewing, respondents were 7 times more likely to visit the home with professional photography.

Respondents also saw a property marketed with a video property tour viewed the home as having a 6% higher value than the description-only property!

Real estate video tours & photography by

Friday, January 21, 2011

23 Henry St | Winchester, Massachusetts real estate & homes - Tired of the rat race of the city? Just a short eight miles north of Boston lies Winchester, Massachusetts, a town of approximately 21,000 residents. With two stops on the MBTA Commuter Rail and conveniently sandwiched in between Routes 95 and 93, Winchester presents the ideal commuting location just minutes from Boston.

If you're looking for a quiet, friendly neighborhood close to all the amenities that Winchester has to offer, you’ve found it it right here in this charming
cape located at 23 Henry Street.

With hardwood floors and brightly lit rooms this home welcomes you from the moment you enter.

The handsome living room is graced with a wood burning fireplace, flanked by built in shelving - the perfect spot to curl up with a good book or entertain family and friends.

The kitchen, with a gas range, dishwasher, and disposal is steps away.

A full bathroom is found on this level between the kitchen and dining area.

You'll relish spending cherished time with family and friends in the formal dining room and adjoining family room.

A sun splashed three season room opens to the spacious deck, which overlooks the private backyard. If you enjoy outdoor entertaining you’ll love the enormous wrap around deck which can accommodate large groups and large tiered backyard.

The hospitality of this home continues on to the second level, which boasts three bedrooms with spacious closets and full tiled bath.

The master suite is bright and airy, thanks to the high ceilings and large windows.

The lower level has an area perfect for additional storage, as well as a playroom with electric baseboard heat.

From this home you will have easy access to parks, playgrounds, shopping, swimming, biking, and ice
skating. Commuting to Boston is simple via buses and the MBTA. In addition you will be within walking
distance of the highly rated Vinson- Owen School.

Don’t miss your opportunity to see this home!

Real estate video tours by

7 Parish Square | Atkinson, New Hampshire condo home  - MOTIVATED SELLER. All assessments have been completely paid by seller. This beautifully maintained home at Cogswell Farms shows like a model home! Included is 9 ft ceilings, crown moldings and Hdwd floors. Additional features are the large eat in kitchen w/highend cabinetry and granite, balcony, master on suite w/whirlpool tub and loft. Bonus features would include walk-out basement and many built ins. Many possibilities for 1st flr bedroom. Great value, outstanding home.

Real estate video and photography by

Saturday, January 15, 2011

13 Fool Proof Ways to Make a Bad Real Estate Video Tour

1. Be sure to take advantage of the power of your zoom lens. Zoom in on details, then zoom out and zoom in tight on something else you want us to see.
If your goal is to make your audience throw up - go for it! Basic rule of thumb: You should almost never use your zoom except to move close in to establish your next shot - and THEN start shooting... or to pull out for the same purpose. Or better yet, just move closer to the subject (with your feet!) Zooming should be used very sparingly, if at all. There is almost nothing that will make your video look amateurish than to use that #$&*#$&# zoom lens! Watch any movie or TV show. You will never see zooming done with the actual LENS.

2. When panning from left to right or right to left, be sure to pan quickly so people won't get bored.
Again, your goal is not to make people nauseous. Additionally, if you're doing a property tour your viewers are interested in seeing the HOME. Pan slowly and deliberately. Additionally, most video is rendered in Flash format, and Flash is NOT good with fast motion.

3. Be sure to keep your auto focus ON so you don't have to worry about it.
Auto focus is great - sometimes. But if you're moving around inside a home with low light, you'll quickly realize that the auto focus gets 'confused' more often than not, and it takes quite a bit of time to get it properly focused - and in the meantime, we're looking at blurry video as it 'searches' for the proper focus. Always use MANUAL FOCUS to avoid problems.

4. Since your camera has something called "image stabilization" built in, it's perfectly OK to shoot handheld.
Again, back to the nausea factor. Nobody can hand hold a small consumer video camera and carry it off. It's just not possible. Here are some perfect examples!
The best way to make your video NOT look like Uncle Bob's bad home movies is utilize a tripod. They can be purchased for as little as $20 bucks or so, but most of those are so lightweight they're nearly worthless. You really want a sturdy tripod with a FLUID tripod head for smooth panning. Not all tripods are designed for video, and those that aren't will keep your video steady, but it won't really be of much help otherwise. Panning will be jerky.
Better yet, if you're serious about video, purchase and learn how to use a stabilizer. There are many cheap stabilizers out there (you can even make your own), but a good stabilizer or steadicam will start around $800 and go up from there. Warning: Obtaining the stabilizer is the easy part. Learning how to USE it is difficult. Balancing it properly is challenging and time consuming, and once you have that done, it takes many, many, many hours of practice to get it down. Of course, this is the one thing the manufacturer's of these devices "neglect to mention" in their promotional material! The result is worth it - you can replicate 'floating through the house'... smooth as glass!

5. The camera came with a microphone built in, so be sure to narrate your video as you're walking around.
Good audio is one of the most important aspects of a good video - don't go second rate with your audio! Built in microphones on a consumer camcorder are NEVER a good option. If you're going to use live audio, you need to purchase a wireless lavalier microphone. Live audio is great for interviews, testimonials or commentary by a realtor, homeowner, etc.
Walking around shooting video handheld while YOU'RE narrating from behind the camera using the bad built in microphone that's on the front of the camera - BAD IDEA. Remember, you're not shooting a stalker horror film. But that's exactly the way it will come across!  Audio is 60% of a good video. Viewers will put up with substandard video if the audio is good, but not the other way around!
[NOTE: Be careful if you use Sony equipment. Most of their accessories are proprietary, so you need to be absolutely sure your external microphone is compatible with your particular camera. Sony makes great equipment, but that is one of their main annoyances - you're forced to use their accessories, usually higher priced than they normally would be.]
Its much easier to write a script and overlay an audio track over your video that is recorded under controlled conditions. Get a good USB microphone for your computer. Don't forget a pop filter to get rid of annoying "pops" in your voice as you're recording! Don't think you sound good? Hire someoe from a voiceover website, such as

6. If you don't use an audio track, be sure to label each room with text overlays, such as "kitchen", "living room" so we're sure about which room we're looking at.
What's the best way to insult your viewer? We KNOW the room with the stove and refrigerator is the kitchen!! If you feel you must insert text overlays, sell BENEFITS. Sell a LIFESTYLE. Don't state the obvious.

7. Use background music from your favorite artist or band.
Do you enjoy the company of lawyers? This is a perfect way to get cozy with one. You CAN NOT use copyrighted music in your videos. EVER. It's against the law. There is nothing else I can say. I see this on real estate videos more often than not. People are pursuing their rights more than ever before. Photos. VIdeo. Text. You can't use other people's creative work!!!
Google "royalty free music" and find music that is free from royalties and copyright issues and you'll sleep well at night. Yes, it's expensive (sometimes you pay $20 - $60 + per song), but you can use it as often as you want anywhere you want. Some of it is even free (although, you DO get what you pay for! Rollerskating music anyone?)

8. Use screen shots of Google Earth satellite flyovers to pinpoint the location of your property.
See #7 above. You're in violation of copyright again. If you want to incorporate Google Earth fly overs into your video, you need to purchase Google Earth Pro ($400 per year). Yup. Every single year.

9. Be sure to take clear video of the sofa and lamp in the living room.
Remember, you're filming a HOME for sale, not the furniture. Focus on the architecture and details that will be SOLD with the home, such as kitchen countertops, appliances, fireplaces, columns, jacuzzis, etc. If you're unable to do this, it's probably because you don't have a wide angle lens. This is a MUST and you will never be able to accurately film a home without one! If you're not using a wide angle lens, don't even bother. If you're "painting" the room with the camera in order to show it, you're wasting your time. Of course, Realtors take still photos all the time without a wide angle lens... but I digress....

10. Be sure to put the property address, your contact information, photo and website address on the video so customers can contact you.
This can be valuable if you produce TWO videos! Most MLS systems in this country do NOT permit any contact information whatsoever. In fact, many do not even permit an address to be mentioned - and this includes the audio track! If this information is contained in your video or audio track, you will be unable to use the video WHERE IT COUNTS THE MOST - your MLS! What's the point if your video can't be seen by the widest audience?
At Nashua Video Tours, we produce TWO versions of every video. One is branded with the agent's contact info, website, photo, logo, etc. We upload this version (for free) to a dozen or more video sites such as YouTube, etc. as well as The second one is completely unbranded for use on the MLS. If your video isn't on the MLS, where MOST people are searching for real estate... what's the point?

11. Be sure to shoot directly at that bright picture window in order to capture the view.
You will have hellish exposure issues if you don't do everything you can to avoid shooting directly into sunlit windows! If you want your video to be a nice dark mess, this is the perfect way to do it! You can remedy the problem with a great deal of lighting equipment, but for this type of video, hauling around a ton of lights is totally impractical. Most consumer camcorders have very little in the way of manual exposure controls, so this is just not easy (if not impossible) to control. If at all possible, make sure to have bright windows at your back. Oftentimes, it helps to crack the blinds a bit to cut the direct sunlight, but many times it's best just to close the blinds altogether to cut the sunlight (but be sure to always turn on ALL interior lighting). If you are able to lock your exposure to properly expose the interior, that's your best option. The windows will be blown out, but the interior will be properly exposed. Another option is to shoot during the "Golden Hour", about an hour before sunset. This is the best time of day to shoot interiors, but not practical all of the time.

12. Be sure to use as many transitions between scenes as possible - especially the 'cool' ones.
Ah, the sure signs of an amateur. Also see #1 and #2 nausea issues....
Just because you CAN doesn't mean you SHOULD. No video should have more than one or two different transitions, if any. And of course, the more subtle, the better! I've seen so many videos where EVERY transition is a different one - and one is more outlandish than the next. Nobody wants to see the variety of transitions that came with your editing software! Keep it simple. In fact, it's always best just use a simple jump cut or a dissolve. Everyone will be much happier and you won't look like a kid in a candy store with all his new 'toys'.

13. If you're uncomfortable being on camera, don't worry about it. It will look "natural" and viewers will be able to "connect" with a real person.
Yeah, right. If you're uncomfortable on camera, you will appear uncomfortable to everyone who views your video. Not everyone was meant to be speaking on camera! If you don't feel comfortable, don't do it! A video can still be effective without your personal participation. Why bring down the quality of your video as well as YOUR perception to the general public? It's really not worth it. Hey, you can't be good at everything, right? There is nothing wrong with admitting that appearing and talking on camera is just not your thing! Show off your strengths, not your weaknesses! And spare the audience that 'cringe' factor where all we can do is feel sorry for you!

And, (drumroll, please!) the best example EVER on how bad video can instantly remove any semblance of professionalism from your career...... This is the creme de la creme.... the best example ever in history..........

Video production is not for everyone. Not only is it frustrating, but it's time consuming and technical. Nobody expects your video to be a Hollywood blockbuster, but one does assume that your video will reflect your professionalism as a Realtor as well as a proper representation of the home for your sellers.

Nashua Video Tours has provided high definition real estate video tours of homes and communities in New England for almost 6 years. 

Thursday, January 13, 2011

22 Cattle Landing | Meredith, New Hampshire Waterfront Homes - Meredith, NH. Contemporary home sited on a point with 328 ft. of Lake Winnipesaukee waterfront that stretches from Black Cove to the beautiful Point at Black Cove with panoramic lake and mountain views. The waterfront on Black Cove is wonderfully private and the expansive, deep cove is splendid for swimming, kayaking and canoeing. Home features magnificent views afforded by continuous glass lakeside and the artistic siting of the home. 29 foot Great room ceiling. 6 Bedrooms, Master Suite with private deck, Home Theater, state of the art Kitchen, 3 car heated, attached garage. Property features 50% undivided interest in an additional 8 1/2 plus acres for privacy and the space for an additional garage for car enthusiasts. Enjoy beautiful patios, a fire-pit, perched sand beach, fountain, and gorgeous perennials, and walkways with graceful Lake Winnipesaukee on three sides.

Real estate video tours & photography by

YouTube now serving 200 million mobile video views every day!

YouTube is now serving over 200 million video views per day to mobile devices.  I

In 2010, there were 45 million smart phone users in the U.S., and 235 mobile phone users total (smart phones combined with traditional cell phones).  Now go back and look at the video views number.  It averages out to roughly 4 video views per day per smartphone user.

Pretty amazing, huh?  

Are you utilizing QR Codes (Quick Response) so buyers can view your videos on their mobile phone?

It's simple! 

1)  Upload your video tours to YouTube.
2)  Copy the URL of the video:
3)  Shorten the URL if you want via a site like or
4)  Generate a QR Code with a free QR Generator such as MobileFish.  This site allow you to make a high resolution version suitable for printing.  (choose a block size of 15 for high res images).

Once you have your QR Code, you can place it in a number of places:

1)  Put it on your flyer/ brochure that you distribute to buyers with the listing package
2)  Print a sign rider to go above your "For Sale" sign.
3)  Place it on "Just Listed" postcards.

Check out StickerScan for inexpensive and interesting ways to utilize QR Codes in your real estate marketing!

WOW Factor!
Just imagine... you're giving your listing presentation to a perspective seller, and you demonstrate this technology.  Even if your sellers have never owned a computer or been on the internet, they will be impressed that a perspective buyer can sit at the foot of their driveway... snap a picture of the sign... and instantly take a walk through video tour of their home!

It's just one more way of demonstrating your willingness to market their home in every possible way.  Sellers know this is a difficult market, and by showing them how you intend to market their property using video tours and QR technology... will give you an edge over 99% of your competitors!

11 Meserve St | Hopkinton, Massachusetts real estate & homes - The town of Hopkinton located just 26 miles west of Boston along the marathon route, consistently receives accolades for its high achieving schools and attractive features as a small town. Located at the crossroads of the Massachusetts Turnpike (the major East/West highway) and I-495. Meserve Street, just off of Route 135, enjoys the unique convenience of great highway access as well as sidewalks to the center of Hopkinton. Next Generation, a popular daycare and pre-school facility, sits at the corner of Rt 135 and Meserve.

In 2009, a builder purchased the property at 11 Meserve Street, tore down the modest home that formerly existed at the back of the lot, and built this lovely hip-roof colonial home more in line with the tastes of today's home owners.

First and foremost, the home is light and bright. Between the picture window above the front door, the triple window in the kitchen dining area, and the partial glass side entry door which faces South, daylight fills the home from morning to night.

the living room which runs the entire depth of the home with the gas heatilator type fireplace at the end adjacent to the informal dining area.

The efficient U-shaped kitchen offers dovetail construction cherry kitchen cabinetry, granite countertops, an undermount stainless sink, gas range, space-saver microwave, dishwasher, and side-by-side refrigerator.

The powder room adjacent to the side entrance on the first floor houses the laundry closet.

Rounding out the 1st floor is a spacious formal dining room with lovely trey ceiling detail.  Gorgeous 3" width hardwoods grace the entire 1st floor, plus the stairs and the landing upstairs.

All the baths have neutral tile flooring, and rich, thick granite. Both full baths upstairs offer linen closets, and the powder room adjacent to the side entrance on the first floor houses the laundry closet.

The master bedroom includes a walk-in closet. All three 2nd floor bedrooms are carpeted.

The full basement, currently unfinished and used for storage, has numerous daylight windows and a bulkhead to access the rear yard.

Stone paver patio in the backyard along with mature trees create opportunities to enjoy outdoor spaces that townhouses just cannot match.

Real estate video tours and photography by

Real estate video doesn't just help sell properties, it sells REALTORS

Many realtors who currently do not use video in their marketing oftentimes look at the use of video from only one perspective - can a real estate video tour help sell my listing?

I think many people who do use video can attest that video helps sell homes. The correct price of course, is the biggest factor in determining what makes a home sell. But a good real estate video tour and good real estate photography help a buyer becoming engaged with your listing.  It helps create interest and helps homes get sold faster, and often times for more money!

The presentation on the internet is ultra important - and where most buyers begin eliminating properties from consideration. "Curb Appeal" of yesterday is "Web Appeal" today.

Contrary to what some people believe, a real estate video tour is the LAST thing a buyer views, not the first. Preliminary eliminations are made by searching on specific criteria, reading text descriptions and looking at photographs. But if a buyer likes what he sees - if the photographs are high quality, the viewer is now emotionally engaged in the property, and they will spend the time to watch a video... oftentimes more than once... and scrutinizing every nook and cranny. Video is the final qualifier. Video is what turns a viewer into a serious buyer.  Effectively, it's your first showing.

Property videos, more than anything, sell the REALTOR as a professional and as someone who takes marketing a property seriously. It's the slam dunk way of literally getting every listing your are vying for. It sets you miles apart from literally all of your competitors who are doing the same marketing they've done for a decade.

However, there are many other very successful methods of using video in your marketing and branding, such as a video community profile highlighting a town, or better yet, a small neighborhood.

Capturing a slice of what it's like to live in your local neighborhood helps brand you, the agent, as the 'neighborhood expert'.

The funky corner store. The 100 year old farm stand that is a pillar of the community. The concerts in the park. The holiday event downtown. Sort of a "here is what I love about living in my town".

Consider having short interviews with residents... possibly an older, lifelong resident and a new, young family that just relocated to the area. Why did THEY choose to move to your town? Why have they chosen to spend their entire lives in your town?

Show off the types of housing in your neighborhood. Beacon Hill in Boston looks very, very different than Cedar Rapids, Iowa and very different than the Upper West Side of New York. What are the representative housing styles? Brownstones? Gated communities? Sprawling ranches? Triple deckers? Bungalows? Every neighborhood in every town looks different and is different!


Perspective buyers and sellers want what's in your head. Your knowledge, your expertise about the lifestyle and the neighborhood that they're thinking of investing in. If you give them what they want - you have a new client!

Real estate video tours & photography by

Wednesday, January 12, 2011

4 Basin Front Drive | Newbury (Plum Island), Massachusetts homes - A town of approximately 7000 residents, Newbury Massachusetts is located about 32 miles north-northeast of Boston. This home is located in a precinct of the town of Newbury called Plum Island.

Newbury and Plum Island have easy access to I-95, as well as US Route 1 and 1A, as well as a MBTA Commuter Rail stop in nearby Newburyport.

Welcome to 4 Basin Front Drive  a Plum Island Oasis. 

Built in 1946 and totally redone over the past three years this shingle style year round home has panoramic views of the basin. This is actually one of the best locations on the island, as it is adjacent to a secluded beach.  You can swim or kayak literally right out your front door!

The owners have taken great care to maximize the stunning views with a year round a wrap around glassed in porch. 

The open floor plan, along with the white on white kitchen and new maple floors give this open and airy feeling for a tranquil lifestyle. The fireplaced living room is the perfect space to enjoy the views in any season and it opens to the porch. 

There are four bedrooms in this home, ,so there's plenty of room for those occasional guests.

A great home office with full bath has a separate entrance  from the outside, so this is a great work from home location.

An island located of the northeast coast of Massachusetts, Plum Island is a barrier island approximately 11 miles in length. Bordered by the mouth of the Merrimack River, Plum Island is divided between four cities and towns: Newburyport, Newbury, Rowley and Ipswich.  Once largely a summer getaway, it's increasingly becoming a year round community. Offering miles of public sandy beaches, it is also home to the pristine Parker River National Wildlife Refuge, home to 800 species of birds, plants and animals on almost 5,000 acres. The island is accessible by one road running from Newburyport.  

Plum Island Drive runs along the inland side of the island.  In the refuge are numbered parking lots with boardwalks leading to the beach, overlooks and trails. At the southern end of the road is Sandy Point State Reservation, a state park.  Plum Island and it's surrounding estuaries are a popular destination for birders.  The refuge contains a wide variety of habitats including beaches, sand dunes, salt marshes, freshwater impoundments, and maritime forests. Even the non birders can enjoy the bird calls first hand by sitting on the benches in some of the thickets of the park.

The entrance to the refuge is situated less than four miles from Market Square, this historic downtown center of Newburyport.

Real estate video tours & photography by